Search Engine Positioning

Why Search Engine Positioning? Simply submitting to the search engine does not guarantee you'll receive any new visitors. If people cannot find you in the first 10 to 20 matches of a search, then submitting was a waste of time.

The best advertising dollars you can spend on the Web are in achieving search engine rankings. There are several reasons:

Nearly everyone begins their Web travels at a major search engine.
Anyone finding your site on a search engine is someone who was specifically looking for your company, product or service. That makes them much more likely to buy something than if they'd clicked on a banner ad out of idle curiosity.
Third party studies have proven that search engines provide better results than other forms of Web advertising.

"How to increase traffic to your Web site without spending advertising dollars."
--By Fredrick Marckini, of Response Direct, Inc.

There's a pervasive myth among Web site managers that submitting your Web site to hundreds of search engines will result in thousands of new visitors. That's just not true

When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches, or does your competition?

If you're listed but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.

There are two obstacles to solving this problem. First you have to know the many techniques that will move you into a top 10 position. Then, once you learn how to achieve a top 10 search position, you have to monitor your progress - a crucial step, and it normally takes hours to do right.

A top 10 ranking in a major search engine like Infoseek, Lycos, or AltaVista will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising that is both FREE, and effective!

Over 90% of the search engine traffic to most Web sites comes from 8 to 10 major search engines.

Search engine positioning is the most cost effective way to promote a Web site. Recent studies prove that banner advertising is becoming less and less effective. On average, banner ads result in click-through rates of less than 1% (NetRatings study, June through December 1998). Since most Web sites are charged between $40 and $60 per one thousand "impressions" (which means they charge you for every time someone sees your banner ad regardless whether or not they click on it and visit your site), you'd be lucky if your $60 of banner ads resulted in six or seven visits for your site!

If you're wanting to increase the visitors to your site, as well as your sales, then call us today. We'll take care of all the details so you don't have to. Let us start launching your pages to the top of the search results today!