marketing & Promotion

One of the most misunderstood concepts of Website Promotion and Marketing is that once a person puts their website on an internet service provider, people just somehow find you and magically send lots of money to you for your product. Great! I'll take a dozen of those! The truth of the matter is that you must use website promotion and marketing as you would in any business.

The easiest way to understand website promotion and marketing for a business on the internet would be to look at a website as a well designed, informative, multi page advertising magazine. The internet service provider is a huge warehouse that stores these magazines. Now to be successful, promotion and marketing come into play. The entrepreneur must get his product in the public's eye. The reason businesses are successful is that they use good targeted website promotion, marketing and search engine positioning to drive in traffic. Of course search engine positioning is a must. Good website promotion and marketing is the difference between increasing traffic or being just another drop of water in the lake or just another magazine in the warehouse.

Now let's break this down into four areas.

First: One gets a designer. Now you have an advertisement.

Second: You place that advertisement on an internet service provider. Now what happens? Very little. Why? No one knows that your website is stored there. The company hosting your site does not advertise for you.

Third: One must use promotion to attract traffic and potential buyers to their website. Any successful business person will tell you that you need promotion in your marketplace. Your marketplace is where people come to find products like yours. When you're looking for something on the internet you know what you are looking for and where to go to find it. The businesses you find have their promotion out there for you to see. One must communicate somehow to be noticed. Click on the Services button for information on how to get positioned and known on the web.

Fourth: Is the selling of the product by you or your staff when potential buyers contact you. Most new businesses on the Internet are finding that it takes a lot more than a fancy home page and a bunch of products or services to have a real winner. It takes time-tested, proven web promotion techniques that really work! This proven success formula is now being offered to you through this Website.

Offer Free, Useful Information
If you can understand this one, you are well on your way! It is one of the major keys to success on the Web. What do most people want from the Internet or computers in general?

People want quick, easy access to some type, or form of information. Offering FREE, Useful Information on your Website can bring thousands of new visitors to your Website, everyday. Your Website can contain Valuable Information, something FREE (ex: software, bonuses), a Newsletter or a Discussion Group, Web-Related Products or Services, etc. . . These are just a few of the proven winners. There is much more, read on . . .

Don't Re-invent the Wheel, Study your Competition
You have heard this before if you ever have been involved in marketing. The same applies to the Internet as well. Check out the competition, see what they are doing, see where they are reaching new customers. Don't re-invent the wheel . . . Do what they are doing (but do it better), go where they are going (but go farther), offer what they offer (but give much more). Be aware of changes in their methods and offers.

Check out your competitors offers and out-do all of their selling points. You will start to win over their customers. You can use your Unique Selling Advantage and mention or list your competitors offer/s compared to your companies offer/s. Do your research and stay on top of your competition!